What is Home Staging?

If the word “staging” conjures up the idea that you’re putting on a show for prospective buyers, you’re on the right track. In a well-staged home, you’re putting the home in the spotlight and inviting buyers to imagine themselves taking a starring role. To do that, you need to step behind the scenes and give buyers room to imagine themselves taking the lead as homeowner. 

Whether you’re going DIY in staging your house to sell or calling in a professional, taking the time to stage your home for potential buyers can be an effective way to make your house stand out against other listings in your area.

Staging your home can help potential buyers picture themselves in the space — a crucial first step in getting them to consider making an offer. And, you’ll be in good company among other sellers. According to the Zillow Group Consumer Housing Trends Report, 82 percent of urban sellers, 71 percent of suburban sellers, and 61 percent of rural sellers say that staging their home is one of the top pre-listing activities they complete.

Article written by Zillow

What Does Staging Involve?

  Preparing a property involves all or part of:

  • Cleaning

  • De-Cluttering

  • Updating/Painting

  • Repairs

Showcasing is the process of:

  • Arranging furniture

  • Accessories, art & light

  • Professional photography


  Buyers decide in the first 15-30 seconds of seeing your home whether or not they want to look inside, & 30-40 seconds of whether or not they will go upstairs! 

First impressions really do stick, even if you don’t want them to.  That’s why home staging is so important. 

RESA Categorizes Stagers in Two Categories




Lack of Education

Lack of Proven Track Record

Uninsured, or Under Insured

Poor Quality Portfolio

Hides Flaws That Should Be Disclosed


Proven Track Record

General Liability Insurance

Worker’s Comp for Employees

Uses Insured Movers

Professional Portfolio

Will Suggest Fixing Flaws

I will help you find how to highlight your home’s best features and create a neutral space that appeals to the greatest number of potential buyers. Home Staging & Design will partner with you and/or your agent to make your home market-ready, helping you to achieve the greatest possible outcome in the sale of your home!

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Video Produced by Home Staging Resource

Video by: Home Staging Resource Solutions for Professional Home Stagers & Redesigners

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